What is Digital Marketing?
Digital marketing includes all marketing purposes that utilize an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to compare with current and promised consumers
Digital Internet Marketing
All current change in marketing is through digital channels. This opening lecture demonstrates the power of utilizing digital ideas crossed the marketing function in any business.
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Search Engine Optimization
SEO is about producing the best consumers at the right time. This module will give you the core knowledge, expert know-how, and insight to develop an SEO strategy that will reach up in today’s wildly competing online marketplace.
Search Engine Marketing
SEO is about creating the best consumers at the right time. This module will give you the core knowledge, expert know-how, and insight to develop an SEO strategy that will reach up in today’s wildly competing online marketplace.
Pay per Click Marketing
Pay per click (PPC) advertising campaigns permit you to maximize your company’s visibility on key search engines such as Google, Yahoo, and Bing. You will create to develop a powerful PPC strategy and produce demonstrable return-on-investment (ROI). This module provides you the essentials of planning and executing the PPC campaign
Email Marketing, when given out properly is however one of the most powerful ways of digital marketing. This module will manage you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery, and Reporting.
Social Media Marketing
This module will provide you the know-how to design and manage your thoughts and marketing through the fast emerging and powerful social networks. It will give you methods and tools to understand and manage the opportunities given by best use social media marketing and online PR.
Digital Display Marketing
This module will give you full knowledge of the creation deployment and management of Digital Display Advertising including display, search, affiliate, email, mobile & social, to give members the most apparent way of digital advertising opportunities.
This module provides you a stable knowledge of the quick evolution of the mobile marketing aspect. Directing on cutting-edge case studies you will obtain experience of the technologies and specification of mobile marketing
Your digital marketing is only as valuable as the analytical insights derived from online projects. This module guides you through web analytics and other data sources to better experience site guest characteristics and responses. You will experience the most important and proper metrics and how to utilize them to improve your digital activities.
Planning Integrated Digital Marketing Campaigns
Digital Marketing is starting the agenda in marketing activities and this module will manage you through the complexities of planning, investing, and performing a marketing campaign that connects traditional marketing with all digital actions, including representation, exploration, affiliate, email, mobile and social.