SMS Marketing

In India, mobile entrance is growing at a fast pace. There are more than 80 million mobile subscribers in India and this number is ever rising. Thus, this change is making mobile one of the powerful media for businesses to market and promote their products and services.
Mobiles wireless text messaging (SMS) has become a mainstream communication way to give customers powerfully. In today’s business strategies reaching customers who are on-the-move using SMS, the medium has become a frequently important promotional strategy for many business organizations.
SMS facilities permit the user to have one-to-one and one-to-many communication options to promote and share business information. Today, marketers are considering text messaging as a greater deal when it comes to faster and smarter communication with the target audience.
In the case of the individual mobile subscriber to promote something with many people at a time has many obstacles such as surcharges, number of messages restrictions from service providers, carrier based limitations, and so on.